The clock ticks fast on publicity opportunities
For businesses looking to grow their clientele and expand public awareness of their products and services, a healthy jolt of publicity in the form of a published article or TV/radio appearance can work wonders. But earning the priceless PR benefits from such exposure isn’t possible if the reporter assigned to the story can’t connect with you in time. There’s an unwritten rule in public relations that your fame can far outlast the proverbial 15 minutes if you give the media wh