PR.

Yes, we are in the throes of the holidays but this is a wonderful time for reflection to consider how the New Year will look for you and...

Welcome to Part 5– Tweak, the last message in our Consistency is Key series. Your campaign may require some minor adjustments as you move...

Welcome to Part 4– Monitoring, in our Consistency is Key series. Your plan is in full motion; so how is it going? Your check-in meeting...

Welcome to Part 3– Implement, in our Consistency is Key series. Your plan is ready and its time to put it to work! A few key items to...

Welcome to Part 2 – Plan, in our Consistency is Key series. You have compiled your analysis now let’s make sense of the information....

The analysis of your past marketing efforts will yield big benefits as you navigate this process. Let's get started. You are reviewing...

Stop. Start. Continue. That is a great description for marketing lately. Major moving targets affect calls, traffic and customer...

Its budget time! Many businesses are figuring out where and how much they are allocating to their marketing efforts in the coming year. A...

Most of our checkups are medically-centered. We schedule an annual physical, eye and dental exams and other medical screenings. Besides...

These days, we are all trying to do more with less. With so many areas under the marketing umbrella to manage (i.e. content creation, PR,...

I am going to go there! How many of us have been part of online meetings where faux pas are rampant? I am no tech goddess but have spent...

Looking for a proven way to enhance your credibility and attract new business? Turn to the tried and true (yet often overlooked) power of...

Many business people have a Love/Hate relationship with Marketing. When it works; life is grand, when it doesn't; we are wringing our...

Is your messaging and web content sounding tired? Does it sound like every other web page – blah, blah, blah - too general without...

In a high-touch field, how do you maintain close relationships and navigate who is willing and ready to meet you in person for coffee?...

How is everyone holding up? This is getting old and many are searching for new ways to preserve their sanity as this unfolds.

Now that we have hit the four weeks working from home mark - how has everyone fared? While we are feeling exhausted from these...

Many already work from home at least part of the time but what do you do if you suddenly have to change your routine and work from home?

Do you know what drives your sales? What propels your marketing into working its absolute hardest for you? Ask the question

Think local — as in neighborhood online communities and newspapers. These outlets are the way to go for smart advertisers who do not want...