These days, we are all trying to do more with less. With so many areas under the marketing umbrella to manage (i.e. content creation, PR, email marketing, website, social media, SEO, PPC, digital ads, etc.), businesses find it challenging to keep up. It is important to have your name out there, yet not everyone can afford to employ such a a variety of in-house specialists. Outsourcing your marketing projects to a seasoned professional provides an ideal solution. Before selecting a specialist for your project here are a few tips:
Identify the services that you need, you will have access to a vast talent pool and can choose a perfect specialist for your project. If you need help in determining the best course of action feel free to contact me.
Utilize outsourced specialists when you need to get things done quickly. The outsourced marketing pro can focus on the job at hand and not be distracted by other duties that tend to slow down in-house staff pushing marketing to the back burner.
Seek referrals. There is plenty of local talent available. Be sure to ask for references and samples of their work, if applicable.
Expect most pros to work remote. An in-person meeting is always best when meeting and potentially hiring someone for the first time. Your first impression will confirm whether this is a good decision. Outline the work parameters, including whether they work on your premises or theirs, parameters, cost and expected check-ins.
Receive an outside perspective on your business. In addition to providing fresh ideas, these pros do not have any emotional attachment to your business and are less likely to let bias affect their dealings with your business. Their perspective may open your eyes to what could be missing.
Walsh Communications can suggest creative ways to present your unique story. E-mail or call us today for valuable ideas on how we can manage your marketing projects.