#WalshCommunications

Consistency Is Key Series - Part 5 - Tweak

Mar 23
1 min

Consistency Is Key Series - Part 5 - Tweak

Welcome to Part 5– Tweak, the last message in our Consistency is Key series. Your campaign may require some minor adjustments as you move through this process. A few points to ponder: Eliminate non-performers and re-allocate your budget to proven winners. Continually arrange to have updated photography taken for future use. Plan ahead since there may be better times of the year for this undertaking. Refine messaging, if needed. Your agency can assist with this. Zero-in on dig

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Consistency Is Key Series - Part 4 - Monitoring

Walsh Communications LLC

Mar 23
2 min

Consistency Is Key Series - Part 4 - Monitoring

Welcome to Part 4– Monitoring, in our Consistency is Key series. Your plan is in full motion; so how is it going? Your check-in meeting is scheduled with your marketing team and you are ready to regroup. You have collected reports and response data from your efforts. Here are a few tips to make the most of your meeting to keep things humming along: Ask yourself: Are my inquiries bona fide leads? Are the inquiries received genuinely interested in your product or service? Have

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Consistency Is Key Series - Part 3 - Implement

Walsh Communications LLC

Mar 23
2 min

Consistency Is Key Series - Part 3 - Implement

Welcome to Part 3– Implement, in our Consistency is Key series. Your plan is ready and its time to put it to work! A few key items to remember to assure your house is in order: Make all website changes beforehand. Make a great first impression to new visitors. Pull your website and SEO stats the day before you begin your new marketing program. For comparison purposes later on. Brief staff and anyone else on the receiving end of your promotions. Review details and scripted res

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Consistency is Key Series - Part 1 - Analyze

Walsh Communications LLC

Mar 23
2 min

Consistency is Key Series - Part 1 - Analyze

The analysis of your past marketing efforts will yield big benefits as you navigate this process. Let's get started. You are reviewing revenue and expenses for tax season now anyway, so take a closer look at your income sources and marketing expenses and how they relate to each other. Income sources: Where did this client/project/job come from? Were they a referral, repeat customer or you don't know? Every single revenue source should be identified. If this has not happened t

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Consistency is Key. Stop. Start. Continue.

Walsh Communications LLC

Mar 23
1 min

Consistency is Key. Stop. Start. Continue.

Stop. Start. Continue. That is a great description for marketing lately. Major moving targets affect calls, traffic and customer sentiment. And there is only so much of us to go around. While we will always have constant interruptions, we need recognize the distractions and embrace them. Understand that the sooner you jump back in the game, results are more apt to happen. Does that mean changing your entire means of marketing? It depends. I have outlined five simple steps bel

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Walsh Communications LLC

Mar 23
2 min

How can I wisely spend those dollars!

Its budget time! Many businesses are figuring out where and how much they are allocating to their marketing efforts in the coming year. A common question I receive is “Where is the smartest place to spend my marketing dollars?” And my answer is “it depends.” I do not mean to be vague but your business is unique. What works for one may not necessarily work for another. Everyone is coming to the table from a different place with a different budget and tools. Their website may b

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Time to schedule your marketing checkup!

Walsh Communications LLC

Mar 23
2 min

Time to schedule your marketing checkup!

Most of our checkups are medically-centered. We schedule an annual physical, eye and dental exams and other medical screenings. Besides medical there are meetings with our accountant and financial advisor. But what about a check up on how we market our businesses? When it comes to marketing, most companies address their needs with their agency when contracts come due for renewal or in the fall when planning and budgeting for the coming year. The dialogue is something like thi

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Close your gaps in marketing by outsourcing

Walsh Communications LLC

Mar 22
2 min

Close your gaps in marketing by outsourcing

These days, we are all trying to do more with less. With so many areas under the marketing umbrella to manage (i.e. content creation, PR, email marketing, website, social media, SEO, PPC, digital ads, etc.), businesses find it challenging to keep up. It is important to have your name out there, yet not everyone can afford to employ such a a variety of in-house specialists. Outsourcing your marketing projects to a seasoned professional provides an ideal solution. Before select

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Walsh Communications LLC

Mar 22
3 min

Up your tech game!

I am going to go there! How many of us have been part of online meetings where faux pas are rampant? I am no tech goddess but have spent a significant amount of time in these meetings to realize that I need to up my game to get my tech in order. I am happy to share a few simple guidelines for these meetings that have helped me. Whether you are on Teams, Zoom, GoToMeeting or any number of these platforms, hopefully a few of these tips can help. Sit in a quiet area and be mindf

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Walsh Communications LLC

Mar 22
1 min

Tap into the power of testimonials

Looking for a proven way to enhance your credibility and attract new business? Turn to the tried and true (yet often overlooked) power of client testimonials. Contact a satisfied customer and ask if he or she would share their positive experience in the form of flattering quotes and comments that can be utilized in your marketing materials. Whether it's an online review, a client case study, an ad featuring a photo of and favorable client comments, or a brochure that includes

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Walsh Communications LLC

Mar 22
2 min

What's not to love about marketing?

Many business people have a Love/Hate relationship with Marketing. When it works; life is grand, when it doesn't; we are wringing our hands as to why. When business is humming along, the tendency is to throttle the marketing effort because you cannot handle all of the inquiries and work. While it's a nice problem to have, this is never a constant. When times change, how do you and your marketing adapt? Knowing when to pull the plug on a particular campaign is key. This is whe

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Walsh Communications LLC

Nov 22, 2017
1 min

We are thankful for you

This Thanksgiving, Walsh Communications wishes to extend its sincere gratitude to you for your past patronage and business friendship. We wish you and yours a Happy Thanksgiving and a joyous holiday season. And please remember that even though the holidays are here, I remain available for your marketing needs. I'd love to be thankful for your referrals as well! #PR #Thanksgiving #Localbusinessmarketing #marketingexperts #Marketinghelp #Experiencecounts #nosubsituteforexperien

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Lynn

Apr 13, 2017
2 min

There is power in reconnecting

There is indeed power in reconnecting. When was the last time you reached out to a colleague or an inactive client? What was the outcome? Networking is key because it can increase your exposure. Connecting and reconnecting with people on a regular basis expands your sphere of influence in the areas you serve. The world gets smaller as time goes on, and you'd be amazed at the number of small-world scenarios that arise and benefit everyone who networks. One of the best places t

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Lynn

Dec 20, 2016
1 min

May your days be merry!

With the passing of an old year and the dawning of a new one, we want to extend our warmest regards for a healthy and happy 2017. May the coming weeks and months bring you peace and prosperity, new and rekindled friendships, fresh opportunities and enriching experiences. Our New Year's resolution to you is to provide the highest caliber customer service, creativity and customized solutions for your business to succeed in 2017 and beyond. We're grateful for your past patronage

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