There is indeed power in reconnecting. When was the last time you reached out to a colleague or an inactive client? What was the outcome?
Networking is key because it can increase your exposure. Connecting and reconnecting with people on a regular basis expands your sphere of influence in the areas you serve. The world gets smaller as time goes on, and you'd be amazed at the number of small-world scenarios that arise and benefit everyone who networks.
One of the best places to network is at events specifically geared toward making valuable business connections. Any week there are numerous events throughout the city and suburbs geared toward the sole purpose of meeting others with similar interests. Some of the connections made at these events won't last, while others can lead to a lifetime of business.
Recently, I was able to expand a long-time client into other business categories our firm offers, which all started at an industry networking event. Networking is not only productive for growing new business, but it can solidify and expand your existing client base. Networking comes in a lot of shapes and forms, so be sure to always have a business card handy. How many times have you heard "I left mine in the car?"
But you don't really don't have to be at an industry event to reconnect. Making a call to offer to meet an old client or colleague for coffee to catch up can pay big dividends and actually be more fun too.
If you don't do this already, try reaching out to five people a day for the next week and see what happens. Let me know how you fare and have fun with it! And remember that we are never too busy to handle your referrals!