PR.

Happy New Year! Now that the holidays are behind us we can clearly focus on the year ahead. With regard to business marketing and planning I encourage you to ask yourself these questions: What would you like to occur differently? Have you seen your market change in the past year? How will you adapt? Do you know what led your customers to purchase or utilize your services? If you aren't keeping track of this or asking why you were ultimately selected, you may want to implement

There is indeed power in reconnecting. When was the last time you reached out to a colleague or an inactive client? What was the outcome? Networking is key because it can increase your exposure. Connecting and reconnecting with people on a regular basis expands your sphere of influence in the areas you serve. The world gets smaller as time goes on, and you'd be amazed at the number of small-world scenarios that arise and benefit everyone who networks. One of the best places t

Marketing is subjective: Everyone is a marketer but when it comes to getting the job done right and on time - professional assistance might be helpful. It sounds logical yet I hear from some that they will take care of it "when they get around to it..." and before you know it, time has passed and the blog hasn't been written, your news release is now old news and the e-mail blast has not gone out. A few reasons why are outlined below. Why wait to invest money in the future of

Believe it or not the rules differ with business and personal texting. Here are a few nuggets to remember when it comes to texting for business: Ask for permission before you begin texting someone you have never texted before. Avoid texting people who don't text you. According to a Success Magazine survey, only 4% of the business professionals surveyed prefer texting to other forms of communication. If you have never received a text message from someone, consider that they ma