Are You Radio Ready?
We placed a client on two radio shows this weekend which made me think that in all of the years we have been publishing, I have not discussed how to be radio ready! Live radio is a different than being interviewed from the comfort of your office over the phone. There, you have the ability correct, clarify or even elaborate on a statement since it is only you and the reporter listening. However, if you have the opportunity to be on the air, congratulations! Please consider the