PR.

Many business people have a Love/Hate relationship with Marketing. When it works; life is grand, when it doesn't; we are wringing our hands as to why. When business is humming along, the tendency is to throttle the marketing effort because you cannot handle all of the inquiries and work. While it's a nice problem to have, this is never a constant. When times change, how do you and your marketing adapt? Knowing when to pull the plug on a particular campaign is key. This is whe

Think local — as in neighborhood online communities and newspapers. These outlets are the way to go for smart advertisers who do not want to overpay for circulation they do not need. A few examples include: • The Hinsdalean newspaper is delivered to all households and businesses in Hinsdale 60521 • There are several monthly beautiful regional magazines that have online components as well. In our neck of the woods there's Hinsdale Magazine, Hinsdale Living and Glancer Magazine

With the passing of an old year and the dawning of a new one, we want to extend our warmest regards for a healthy and happy 2017. May the coming weeks and months bring you peace and prosperity, new and rekindled friendships, fresh opportunities and enriching experiences. Our New Year's resolution to you is to provide the highest caliber customer service, creativity and customized solutions for your business to succeed in 2017 and beyond. We're grateful for your past patron

Do you know what drives your sales? What propels your marketing into working its absolute hardest for you? Ask the question. This subject came up recently in conversation and in looking back on my messages since 2008 I realized I haven’t covered it. Shame on me. Maybe I just assumed that everyone does this because it’s so simple and but they don’t. Make no assumptions as to how prospects heard about you whether you are selling homes, accounting services, acupuncture treatment