
What's not to love about marketing?
Many business people have a Love/Hate relationship with Marketing. When it works; life is grand, when it doesn't; we are wringing our hands as to why. When business is humming along, the tendency is to throttle the marketing effort because you cannot handle all of the inquiries and work. While it's a nice problem to have, this is never a constant. When times change, how do you and your marketing adapt? Knowing when to pull the plug on a particular campaign is key. This is whe