PR.

Think local — as in neighborhood online communities and newspapers. These outlets are the way to go for smart advertisers who do not want to overpay for circulation they do not need. A few examples include: • The Hinsdalean newspaper is delivered to all households and businesses in Hinsdale 60521 • There are several monthly beautiful regional magazines that have online components as well. In our neck of the woods there's Hinsdale Magazine, Hinsdale Living and Glancer Magazine

Specifically, do you spend more time on marketing than you'd like? Here are a few time savers to consider: Multiple meetings with marketing pros - When you have multiple resources for various aspects of your marketing, this takes a great deal of time unless everyone is in the room together collaborating. Your nephew is handling the web site, your assistant tends to the social media when there's time, ad agency, PR firm, graphic designer. Everyone is marching to their own d