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  • Lynn Walsh

Is your site mobile ready?

You want mobile visitors to your website to have the best experience possible, right? Is your site mobile responsive?

Take the test to find out!

The goal of a mobile responsive website is to make the website as easy

as possible for the mobile user. Mobile users are likely searching for a quick answer (compared to a desktop search) for addresses, directions, phone numbers, restaurants and even movie reviews.

Mobile users are searching for text-based phone numbers, physical addresses and directions, or email addresses that can trigger a call, or an email message. And they want an instant answer.

Small image sizes are ideal to allow for fast loading over mobile connections - don't count on even a 3G connection. Page speed has been a confirmed ranking factor for a while now, and it will be even more important for mobile in the months to come. Remember, a fast site is critical to improving the user experience in Google's eyes, and a fast mobile site will be even more so.

If you have a street or storefront location there is more good news:

According to Google, mobile is the new local guide with 30% of all mobile searches are related to location -Source Google search data, global, April 2016.

76% of people who search on their smartphones for something nearby visit that business within a day AND 28% of those searches result in a purchase. -Source Google/Purchased Digital Diary: How Consumers Solve their Needs in the Moment, May, 2016.

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