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Welcome to Part 5– Tweak, the last message in our Consistency is Key series. Your campaign may require some minor adjustments as you move through this process. A few points to ponder: Eliminate non-performers and re-allocate your budget to proven winners. Continually arrange to have updated photography taken for future use. Plan ahead since there may be better times of the year for this undertaking. Refine messaging, if needed. Your agency can assist with this. Zero-in on dig

Welcome to Part 4– Monitoring, in our Consistency is Key series. Your plan is in full motion; so how is it going? Your check-in meeting is scheduled with your marketing team and you are ready to regroup. You have collected reports and response data from your efforts. Here are a few tips to make the most of your meeting to keep things humming along: Ask yourself: Are my inquiries bona fide leads? Are the inquiries received genuinely interested in your product or service? Have

Welcome to Part 3– Implement, in our Consistency is Key series. Your plan is ready and its time to put it to work! A few key items to remember to assure your house is in order: Make all website changes beforehand. Make a great first impression to new visitors. Pull your website and SEO stats the day before you begin your new marketing program. For comparison purposes later on. Brief staff and anyone else on the receiving end of your promotions. Review details and scripted res

The analysis of your past marketing efforts will yield big benefits as you navigate this process. Let's get started. You are reviewing revenue and expenses for tax season now anyway, so take a closer look at your income sources and marketing expenses and how they relate to each other. Income sources: Where did this client/project/job come from? Were they a referral, repeat customer or you don't know? Every single revenue source should be identified. If this has not happened t

Its budget time! Many businesses are figuring out where and how much they are allocating to their marketing efforts in the coming year. A common question I receive is “Where is the smartest place to spend my marketing dollars?” And my answer is “it depends.” I do not mean to be vague but your business is unique. What works for one may not necessarily work for another. Everyone is coming to the table from a different place with a different budget and tools. Their website may b

Think local — as in neighborhood online communities and newspapers. These outlets are the way to go for smart advertisers who do not want to overpay for circulation they do not need. A few examples include: • The Hinsdalean newspaper is delivered to all households and businesses in Hinsdale 60521 • There are several monthly beautiful regional magazines that have online components as well. In our neck of the woods there's Hinsdale Magazine, Hinsdale Living and Glancer Magazine

Happy New Year! Now that the holidays are behind us we can clearly focus on the year ahead. With regard to business marketing and planning I encourage you to ask yourself these questions: What would you like to occur differently? Have you seen your market change in the past year? How will you adapt? Do you know what led your customers to purchase or utilize your services? If you aren't keeping track of this or asking why you were ultimately selected, you may want to implement

Marketing is subjective: Everyone is a marketer but when it comes to getting the job done right and on time - professional assistance might be helpful. It sounds logical yet I hear from some that they will take care of it "when they get around to it..." and before you know it, time has passed and the blog hasn't been written, your news release is now old news and the e-mail blast has not gone out. A few reasons why are outlined below. Why wait to invest money in the future of

Do you know what drives your sales? What propels your marketing into working its absolute hardest for you? Ask the question. This subject came up recently in conversation and in looking back on my messages since 2008 I realized I haven’t covered it. Shame on me. Maybe I just assumed that everyone does this because it’s so simple and but they don’t. Make no assumptions as to how prospects heard about you whether you are selling homes, accounting services, acupuncture treatment