• Lynn Walsh

There's no substitute for experience


In the playoffs, baseball teams call on their skilled veterans to lead them to a championship. Movie studios enlist a talented director when they need a box-office hit. And when Uncle Sam authorizes an important military operation, he relies on the practiced prowess of the Marines.

Indeed, whether you're looking to save the world or save your business, there's no substitute for experience.

And yet, so many companies cut corners and choose the least expensive options available. As they say, however, you get what you pay for. Investing on the cheap ultimately yields cheap results that can leave an unfavorable impression on clients, who always demand quality. This is especially true when it comes to investing in marketing and promotions, which is crucial during an economic downturn, as getting your name out there can reap huge dividends.

Shopping for products, services and resources strictly based on lowest price can be a recipe for disaster. Inexpensive often equates to inexperienced, inefficient and incompetent, which results in frustration and even higher costs when the work has to be salvaged or redone by someone else.

So remember: Price isn't the only factor you should be considering. Weigh the value of experience and talent, too, which doesn't automatically have to mean "expensive."

And as always, please remember that we are never too busy to handle your referrals. Thank you for your past business and enjoy every day of this precious summer!

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